In a world where youth is often prized above all else, Elizabeth Grant Skin Care stands as a bold and beautiful exception. With 102 years of life experience and 77 years of groundbreaking innovation behind her, Elizabeth Grant has done more than create a skincare empire, she’s pioneered a new way to look at beauty, one that honours age as an asset, not a flaw.
Elizabeth Grant’s story begins not in a laboratory, but in the bustling makeup rooms of Elstree Studios in London during the golden era of cinema. “I began my career as a makeup artist at Elstree Studios in London, working with some of the biggest stars of the time,” she recalls. But Elizabeth’s glamorous path was tragically interrupted during World War II when she suffered a severe facial injury in a bomb blast. “My skin was badly damaged, leaving me feeling like my career, and my confidence, were over.”
What might have ended another woman’s career instead became the beginning of something extraordinary. During her recovery, Elizabeth came across a medical journal detailing an ingredient used to treat war wounds. Her curiosity was piqued, but her questions were dismissed by her doctor. Undeterred, Elizabeth approached a friend who was an analytical chemist and asked him to create a formulation using the ingredient. That blend would become the now-iconic Torricelumn™, a powerhouse fusion of vitamins, minerals, nutrients, amino acids, and specialty sea kelp.
“I never set out to create a beauty brand,” she explains. “I was simply trying to heal my own skin.” But her results were undeniable. When legendary film star Vivien Leigh commented on her skin and asked to try the serum herself, Elizabeth had her ‘lightbulb moment’. “I realised I had something worth sharing with the world.”
What started as one woman’s journey to reclaim her confidence has now grown into a global beauty brand led by three generations of women. Her daughter-in-law, Marion, saw the potential to scale Elizabeth’s discovery and introduced the brand to Canada, where it quickly blossomed into an international phenomenon. In 2005, Elizabeth’s granddaughter Margot joined the business, helping to modernise the brand’s appeal and make it more accessible to younger audiences.
“This journey has been deeply personal, but also one I’ve been fortunate enough to share with my family,” Elizabeth says. “We’ve made the brand even more approachable for a younger audience, proving that great skincare transcends generations.”
Despite its massive growth, Elizabeth Grant Skin Care has never lost sight of its core values: performance, inclusivity, and authenticity. “Elizabeth Grant Skin Care will always be about innovation and inclusivity,” she affirms. “We want to continue expanding our global presence while staying true to our roots, providing high-performance skincare that makes people feel beautiful at any age.”
In today’s youth-obsessed culture, Elizabeth Grant Skin Care dares to celebrate skin of every age. “Ageing is not something to hide or fix, it’s something to embrace,” says Elizabeth. Her products are designed not only to restore and rejuvenate but also to empower. Whether it’s smoothing fine lines, restoring hydration, or simply delivering a radiant glow, Elizabeth’s formulations are a testament to the belief that beauty is not bound by age.
While rooted in tradition, Elizabeth Grant Skin Care is anything but old-fashioned. From the brand’s best-selling Supreme Essence of Torricelumn™ to its cutting-edge Wonder Effect Night Wonder Concentrate PM Reset, Elizabeth Grant Skin Care products are designed to help every person who uses them feel confident in their skin, regardless of how many candles were on their last birthday cake.
Elizabeth’s personal resilience is not only inspiring but a much-needed reminder that beauty evolves, and that evolving is a gift. At 102, she is still the brand’s heart and soul, regularly engaging with customers and mentoring her family on keeping the business future-forward while honouring its past.
Her story challenges us to redefine what it means to age. It invites us to consider that beauty doesn’t have an expiration date, and that skincare should be a celebration of who we are, not who we once were. As Elizabeth herself says: “Beauty isn’t about turning back the clock. It’s about owning your journey. And that’s something worth celebrating.”