A revolutionary new digital platform, Finbogo, is poised to transform the way people over 55 access private healthcare, bringing greater choice, transparency, and convenience at a time when many feel let down by the NHS.
While industries like property, retail, and travel have made everyday services accessible with just a few taps on a screen, private healthcare has remained frustratingly behind the times with modern life. That’s where Finbogo steps in—an innovative online comparison site designed to make it easier than ever to find, compare, and book appointments with private healthcare practitioners.
At the centre of this digital breakthrough is Henry Anderson, a 23 year old co founder of Finbogo who is from the Greater Manchester area. Henry is part of a team that wants to modernise how people engage with private care providers. Finbogo is committed to reshaping a sector worth £23 billion and projected to more than double to £53 billion by 2030.
“For years, finding the right private practitioner has been far more difficult than it needs to be,” says Henry. “Many people—especially older adults—want faster, more personalised care but don’t know where to look, or they get lost in the system’s complexity. Finbogo solves that.”
For people over 55, delays in the NHS are more than an inconvenience—they can be life-altering. The challenges are mounting, whether it’s the inability to see a GP in person, confusion over how to navigate digital healthcare systems, or long waits for follow-up care. Less than half (48%) of those over 50 now feel confident that the NHS would effectively deal with a medical issue if they had one.
Many older people are also managing multiple long-term health conditions. Back in 2015, more than half of those over 65 lived with two or more chronic illnesses. That number is projected to rise to nearly seven in ten by 2035. This increases the need for reliable, timely, and easily accessible healthcare—yet, according to recent figures, one in four people aged 50 and over are stuck waiting for NHS referrals, diagnoses, or treatments, often for over a year.
At the same time, nearly one in five are struggling to find or afford reliable homecare support, citing issues such as inconsistent staffing, lack of availability, and increasing costs.
Finbogo was created to fill this growing gap by offering a user-friendly, one-stop platform where people can quickly search for private practitioners, compare prices, read reviews, and book appointments—all in one place.
With more than 400,000 private practitioners in the UK and a booming therapy and wellness sector (much of it made up of professionals retraining from other careers), a growing pool of support is available. Finbogo simply brings it all together, giving people more power, choice, and control over their healthcare.
“This isn’t just about convenience,” Henry explains. “It’s about health and peace of mind. Especially for older adults who are tired of waiting or feel let down by the current system, Finbogo offers a smarter, simpler route to care when you need it most.”
Today, two-thirds of the UK population say they’re open to paying for private healthcare—seeing it not as a luxury but as a vital investment in their health and independence. Finbogo reflects this changing mindset, making private care more accessible to everyday people.
As private healthcare demand grows by over 16% per year, the team behind Finbogo believes we are only at the beginning of a digital transformation in healthcare delivery.
Whether you’re looking for physiotherapy, counselling or regular check-ups, Finbogo could be the tool that helps you regain control of your healthcare journey without the long waits, red tape, or frustration.