A new initiative, aimed at helping mature drivers returning to the roads following the pandemic, is launching in Greater Manchester.

Over 20,000 copies of DriveOn magazine are being delivered to 100 opticians across the 10 local authority areas this summer launched by Safer Roads Greater Manchester Partnership.

The magazine, which is also available digitally (link in the footer notes), contains over 50 pages of information and advice for mature drivers, including tips on technology, car maintenance and child car seats. It also offers tips on how to maintain independence and choose alternative methods of transport for those who no longer wish to drive a car.

Opticians have been chosen as the main distribution point due to their unique role in advising and offering support to older drivers in relation to staying on the road for as long as it’s safe. Research suggests that over 87% of DriveOn readers will either retain their copy for reference or pass it onto a friend or relative.

“Over the past five years, 1 in 5 fatal collisions across Greater Manchester have involved an older driver.”

Karen Delaney, Safer Roads Partnership Manager, said: “Various lockdowns over the past year have dramatically reduced the number of miles driven by many motorists, especially older drivers who’ve undergone periods of isolation.

“Whilst this action has helped contain the pandemic and been beneficial for the environment, the inevitable skill-fade of drivers presents a risk as we begin to return to our pre pandemic travel routines.

“The ageing process is different for all, so we are encouraging older drivers to reflect on their own driving and signposting where to get the right help and practical advice if they are experiencing any difficulties.

“The DriveOn campaign aims to give vulnerable road users the knowledge to maximise their safety on the roads, while also encouraging people to look at how they travel and consider alternative sustainable methods.”

 

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