Monday 27 May 2019
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People over 55 are the most charitable in the UK

A new survey from Matalan has found that men and women aged 55 and over are the most charitable in the UK.

The research has been carried out to support the family retailers ‘Get Your Stripes’ Christmas fundraising campaign which supports Alder Hey children’s hospital. The results found that 93% of people in this age bracket regularly do charitable acts throughout the year as they feel that people always need help and 2 out of 3 people feel that the festive season in particular is a time for giving.

Some of the ways that people like to get involved in charitable acts include volunteer work, giving to the homeless and visiting retirement homes, with the top 3 ways being:

  1. Donating clothes to charity
  2. Buying products where the proceeds go to charity
  3. Donating cash to charity

During the festive season 2 out of 3 people over 55 said that their preferred way to be charitable is by purchasing products where the proceeds go to charity.

These findings come after Matalan launched this year’s ‘Get Your Stripes’ campaign which sees celebrities such as Alesha Dixon, Anna Friel and George and Larry Lamb wearing festive striped Alder Hey pyjamas, which are being sold in order to raise vital funds for the children’s hospital.

Alesha Dixon & Prince

Alesha Dixon & Prince


George & Larry Lamb

The campaign has already been extremely successful since launching in October – 100% of the profits go directly to Alder Hey and help to fund research and innovation into childhood conditions like arthritis, cancer and diabetes.

The ‘Get Your Stripes’ campaign also aims to help families save time over Christmas so that people can focus on what is important; spending time with their loved ones. The time saving hacks give tips and advice on a variety of subjects, from preparing the Christmas dinner to wrapping gifts – you can find all the hacks here.

Chief Customer Officer, Shane Quigley said: “Our campaign shows that people are thinking about more than just their nearest and dearest. This year’s Christmas campaign has been a huge success and we hope the funds raised will make a massive difference to the children at Alder Hey. We’re encouraging people everywhere to help us drive #GetYourStripes over the finish line and donate to this incredibly worthy cause.”

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