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Wednesday 13 November 2019
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Health pioneers deliver the next generation of CBD supplementation

Harnessing the power of cannabidiol (CBD), pioneering health company, BetterYou, has developed an innovative CBD Oral Spray – with none of the CBD taste.

The British brand, proudly a member of the Cannabis Trades Association, introduces the first-of-its-kind CBD supplement; which utilises the science of molecular encapsulation that is usually reserved for pharmaceutical development.

The natural lime-flavoured CBD Oral Spray uses a ground-breaking, patented pea-protein encapsulation process to increase bioavailability as well as improve taste and stability.

The pea-protein used for encapsulation provides a protective layer around the cannabinoids, allowing them to absorb through the buccal membrane in the mouth, directly into the bloodstream.

There are two main cannabinoids, tetrahydrocannabinol (THC) and cannabidiol (CBD). Unlike THC, CBD does not have any psychotropic effects, however it’s through its ability to naturally modify the body’s endocannabinoid system that it exerts its benefits.

Research into the health benefits of CBD continues to grow, but to gain the most from a supplement, it needs to be taken in a form that is easily absorbed by the body.

The active compounds from hemp, known as cannabinoids, are proven to be exceptionally well absorbed intra-orally, however CBD droplets are known for their strong and earthy taste, which makes it notoriously difficult for people to sustain consistent CBD supplementation.

Andrew Thomas, founder and managing director of BetterYou, said: “We are incredibly excited to deliver a ground-breaking CBD Oral Spray to the market that uses patented pea-protein encapsulation technology to create a unique water-soluble formulation, solving issues such as poor absorption, unpalatable taste and the confusing dosage guidance experienced with traditional supplementation.

“CBD is not naturally water soluble and therefore has poor bioavailability, but through extensive research and development we have been able to combine this pioneering encapsulation method with BetterYou’s unique oral spray technology, to produce the next generation of CBD supplementation.

“Unlike other CBD products, our CBD Oral Spray enhances solubility and absorption, creating a highly bioavailable, effective and efficient formula that negates the need for high-strength supplements.”

The innovative pea-protein encapsulation process, coupled with BetterYou’s oral spray delivery mechanism, enables the molecules to pass easily through the buccal membrane of the mouth and into the rich vein network below, into the bloodstream.

Using natural ingredients, the highly bioavailable formulation is suitable for vegetarians, vegans, diabetics and coeliac.

Plant-based Plastic
The CBD Oral Spray is the first BetterYou product contained in a bottle made from 100 per cent carbon negative, sugarcane plastic. The bottle and carton are 100 per cent recyclable, with the carton made of material from well-managed FSC®-certified forests and other controlled sources.

BetterYou’s plant-based plastic initiative utilises sugarcane as an ethanol source rather than fossil fuels. This plastic production is carbon negative and better for our environment, as more carbon dioxide is absorbed during the plant’s growing period than is expensed in production and transportation.

The CBD Oral Spray (RRP £29.95) is available to purchase from Holland and Barrett and online at www.betteryou.com.




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