Wednesday 16 January 2019
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Fenetic Wellbeing Keeps Grans Glam With #GlamMa Campaign

Fenetic Wellbeing are a mobility company who exist to provide customers with the right mobility products for their individual needs, offering products from Riser Recliner chairs to Rollators they have the ideal product for all.

With a focus to support those with limited mobility, Fenetic Wellbeing recently worked alongside digital and creative agency Zeal to highlight the importance of keeping our grandmothers glam as a way of maintaining healthy emotional wellbeing; especially for those who have limited mobility.

It’s quite a luxury to be able to visit your local hairdressers or nail salon with very little thought and leave feeling fabulous, but what about the elderly who still want to experience that glam’ feeling but have the challenge of limited mobility – how can we make it easier for them?

The key message of the campaign was to raise awareness of the benefits of spending quality time with the elderly, with the aid of the right mobility products for their needs and to make an appointment to the hairdressers as easy and convenient as possible.

Fenetic Wellbeing offered influencers a glam day at their local hairdressers, nail salon or spa with their grandmothers, away from the hustle bustle of everyday life.

Jordanne from ‘The Life Of A Glasgow Girl’ said: “My gran has been needing something to help her feel a little more glam for a while now and this treat definitely helped her feel good. She looks much more confident now and loves that her hair looks lighter and more silver than before.”

When was the last time you took your mum or grandmother out for a pamer day, have a look at all the infleuncers who got involved by searching #GlamMa on social media.

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